Q2 2015 Email Benchmark Report spotlights how customer centric marketing played an important role in the high response rate to a 16.1 percent growth in email volume over the last year “Allowing ...

Experian said it will comply with the FTC's requested changes, including adding the option to unsubscribe from future marketing emails. Experian Consumer Services sent unsolicited emails to customers ...

Experian Marketing Services has issued its Q2 2016 Email Benchmark Report identifying five strategies that retailers and other brands should consider incorporating into upcoming holiday marketing ...

Twice in the past month KrebsOnSecurity has heard from readers who had their accounts at big-three credit bureau Experian hacked and updated with a new email address that wasn’t theirs. In both cases ...

Experian is looking to take a sizeable chunk of the B2B email data market by licensing Thomson Directories’ 350,000-strong list of business email addresses. The new email data pool is the largest ...

Video is on pace to account for about half of all Web traffic by 2014, according to a just-released report from Experian on consumer media habits. No surprise there, but what’s interesting is where ...

Experian QAS, a customer address verification tool for banks, insurers and government agencies, has added two new services to measure the validity of email addresses and phone numbers. Web-based QAS ...

A recent Experian Data Quality research study shows that marketers are encountering a series of obstacles that impact email deliverability and ultimately hurt business performance. Earlier this year, ...

A year after offering free credit monitoring to all Americans on account of its massive data breach that exposed the personal information of nearly 148 million people, Equifax now says it has chosen ...

The partnership combines Mastercard’s identity verification and fraud prevention tools with Experian Ascend Platform to accelerate decisioning and improve customer satisfaction A key feature in ...