Once upon a time, there was a young mother who had made it through her son's first five years without an Elf on the Shelf. "I'll never have one of those," she thought. "Who has time to move an elf ...

“The magic of Elf on the Shelf reaches beyond the children the dolls are intended for and gives parents’ permission to play, ...

UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering another merry music video from the project. This time, the Squad brings us “Santa ...

The winter holidays are here and you know what that means. Cozy nights, twinkly lights, and kids buzzing with excitement!

NORTHAMPTON — Kimaya Diggs’ fourth annual holiday show, coming to the Iron Horse Music Hall on Dec. 20, is “one-part jazz show, one-part campy variety and one-part elf magic.” “I can’t believe it’s ...

Which Elf on the Shelf set is best? An Elf on the Shelf has the most important job of the holiday season: sitting, observing and reporting back to Santa. When your child adopts an Elf on the Shelf, ...