Personalized offers, bonus rewards and access to menu items and events, like the 2026 Major League Soccer All-Star Game, could boost engagement.

El Pollo Loco, the nation’s leading fire-grilled chicken restaurant chain, announced it is testing five new menu innovations across approximately 60 restaurants, including locations ...

El Pollo Loco has a new section on its menu that taps into the high protein craze. A “Protein Packed” web page includes two dozen items with 20 grams of protein or more, according to the Costa ...

El Pollo Loco has upgraded its Loco Rewards program with an objective of offering members more experiences and exclusive access, versus just providing discounts. As part of the ne ...

Related: El Pollo Loco has upgraded its Loco Rewards program. The fast-casual chain wants to offer members more experiences ...