The fields of marketing and advertising have experienced dramatic changes because consumers have changed the way they research and shop for goods and services. As more people turn to the Internet, ...

A marketing strategy is simply a clear statement on how a marketing professional intends to present a product to the public, taking into account the target audience, product benefits and marketing ...

With billions of visitors per month, YouTube—and YouTube Ads specifically—has become an attractive option for e-commerce businesses to unlock sales opportunities. We recently worked with an e-commerce ...

Agency E-marketing Strategies tapped Silverpop to provide e-mail marketing services like analyzing campaign results to its clients. Dallas-based E-marketing Strategies uses the platform to help its ...

Veteran strategist Ben Gregory has started Be Great Strategies, a Fort Wayne–based growth advisory firm helping organizations ...

Free monthly webinar series focuses on using direct-to-buyer commerce strategies to accelerate e-sales across channels, devices and geographies Led by Jason Nyhus, Digital River's vice president of ...

Shweta Rangra, Vice President – Marketing, Hafele India, talks to e4m about the company’s brand proposition, association with ...

Forbes contributors publish independent expert analyses and insights. I write about modern marketing, creative ideas and evolving careers. Digital ad budgets are now a majority of total ad spend.

Social media is an essential component of any marketing strategy. Learn what a social media marketing strategy is and how to create one. Social media still feels fairly “new” to many of us. It’s hard ...

Australian fashion retailer, Above The Clouds, has selected Digital Spotlight to manage its comprehensive search marketing strategy as the brand accelerates its international e-commerce expansion. The ...