The maker of Energizer batteries sued the maker of Duracell batteries on Monday, accusing Duracell of duping consumers by implying that its new "Optimum" AA and AAA batteries are more powerful and ...

Duracell, a battery brand, reinvigorated its brand asset, the Duracell Bunny, with the launch of its new line of batteries, Optimum, in the Netherlands to regain top-of-mind awareness and brand equity ...

NEW YORK (Reuters) -Duracell has sued Energizer, accusing its rival of misleading consumers in a nationwide TV and online ad campaign about whose alkaline batteries last longer. In a complaint filed ...

We may receive a commission on purchases made from links. Batteries aren't quite as omnipresent as they once were, since so many modern electronics come with rechargeable lithium-ion battery packs ...