Dos Equis is reviving its famous “The Most Interesting Man” advertising campaign after a decade in an effort to turn around ...

The relaunch comes during a transitional period for Heineken, as days earlier, the CEO Dolf van den Brink announced he would ...

Jonathan Goldsmith, now 87, returns to a beer business that has changed plenty since his last appearance for Dos Equis.

Some 83 percent of people who saw Dos Equis’ original Most Interesting Man in the World ad campaign wanted it to return ...

The Most Interesting Man in the World needs no introduction. Interestingly enough, Dos Equis is introducing him to a whole ...

In a marketing push that kicks off with a new 60-second spot airing on ESPN during the College Football Championship Game, Heineken’s Dos Equis has rehired Jonathan Goldsmith to play the Most ...

Dos Equis announced on Friday that it is reviving one of advertising’s most recognizable characters, announcing the return of ...

Now, 10 years after the brand retired the character, the Most Interesting Man is back. However, his life looks a little ...

A Vermont actor who appeared in an ad campaign that became a “cultural phenomenon” will be returning to the screen starting ...

Alison Payne, CMO for parent company Heineken USA, explains how the iconic character is being reimagined for the ...

Dos Equis is reprising its “Most Interesting Man in the World” commercials with Vermont actor Jonathan Goldsmith.

Even without a name devoted to beer like Matthew McConaughey's nephew Miller Lyte or the teen named Bud Weisser who fulfilled his prophesy by trespassing at a Budweiser brewery the "Most Interesting ...