With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

Whether you’ve pretty much finalized your 2024 marketing budget, or you’re still scrambling to nail it down, chances are it’s going to have to change (again and again) throughout the new year. Given ...

According to the Direct Marketing Association, the industry trade group for direct marketing, the definition of direct marketing is: "an interactive process of addressable communication that uses one ...

Direct mail marketing can connect agents with customers through tangible items like letters, flyers and branded gifts to boost engagement and ROI.

Marketing evolves and changes to fit the world around it. Because of this constant evolution, some of the things that used to work in the past have become unpopular. However, as marketers know, ...

Through direct observation of people, marketing specialists are able to identify actions and watch how subjects respond to various stimuli. For a small business, observational marketing research is ...

With email inboxes overflowing and digital ads fighting for attention, direct mail steps up as a channel that delivers lasting impact.

LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of its Global Direct Marketing Services Category - Procurement Market Intelligence Report.

A drop-off last year in seafood exports and the domestic wholesale market resulted in a pivot that increased direct marketing, retail and e-commerce sales. Now a new survey is looking to help the ...

Direct mail may not be the newest trick in B2B marketers’ arsenal, but when used properly, it can be one of the most effective. “If you’re getting started in direct mail, the most important thing is ...

Lester Wunderman, the advertising executive credited with pioneering the hugely successful modern techniques of direct marketing, with sales pitches aimed at targeted prospective customers in their ...