Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Direct marketing—a marketing term that some have characterized as a tired or outdated form ...

For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Online marketing is effective for a number of reasons. It costs very little for your business to contact new customers and it is usually much faster and easier to create digital advertisements than ...

NEW YORK, Sept. 15, 2025 /PRNewswire/ -- My Marketing Pro, an AI-powered connected media platform, launches today as the first solution to unify AI-powered mass awareness with precision direct ...

Identifying the right combination of branding and direct response marketing is essential to establishing brand awareness, growing your customer base, and making sales. Together, the two approaches ...