For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Every marketer worth their salt is constantly analyzing consumer data. For those who specialize in collecting that intel — through direct metrics, surveys and other instruments — well, let’s just say ...

Online marketing is effective for a number of reasons. It costs very little for your business to contact new customers and it is usually much faster and easier to create digital advertisements than ...

Pel Hughes, a longstanding player in direct marketing, faced a pivotal challenge: executing a complex campaign targeting over 500,000 senior citizens with full-color printing and variable data on two ...

Butch Galdeira has taken a “don’t change what's not broken” approach to the company’s iconic line-up, opting to update packaging, introduce new products and up Diamond Bakery's social media and ...