That doesn't even get into the marketing effect ... he said he would do. The Deion era at Colorado is already a success. Now, the real fun starts. Sanders was never shy that he coached because ...

Deion Sanders wrote a new motivational book that comes out Tuesday with various tips for personal success ... Such is the marketing guile of Sanders, the master of many product endorsements ...

Coach Prime by way of marketing ... and expect success from Sanders. You can have whatever opinion you want, but Deion himself via George and the CU Board of Regents are all telling you, pump ...

Deion Sanders ... all the marketing nuances, his ability to work with the media," Smith said. "There's a reason why he does that. What he's doing now is no surprise." Sanders gained fame as ...

This remarkable achievement comes over three decades after its original 1994 debut, demonstrating the lasting influence of Deion “Coach Prime” Sanders in both athletic and fashion spheres.

Thirty-five years ago, new Atlanta Falcon Deion Sanders ... Steve Young says Sanders pulled him aside on his first day with the team. “I want you to know that the marketing stuff is one of ...

"Deion Sanders is opening doors," he said. "He did it in football. He did a great job. That's the GOAT, I salute him. What he was able to do, if I can do that in New Orleans, in the basketball ...

The pep talk Deion Sanders gave his players ... As the men talked over lunch, Sanders explained that his flamboyant persona was a marketing vehicle. The real Sanders does not smoke or drink.