There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

DEF LEPPARD proves once again they are pioneers not only in music, but now, as leaders in the digital age, through a strategic partnership with mobile marketing firm Ace Marketing & Promotions Inc.

Retail marketing is defined by the range of promotional activities undertaken by a retailer. Major corporations, franchises and small independent businesses are retailer examples. Retailer success ...

Ace Marketing & Promotions Inc. announced a partnership with DEF LEPPARD to support their next tour with Proximity Marketing Bluetooth and Wi-Fi content delivery system, bringing a sponsor-centric and ...

Are you a print subscriber? Activate your account. 10 hours 30 min ago By Tim Nudd - 15 hours 27 min ago By Tyler Bishop - 16 hours 25 min ago By Erika Wheless - 18 hours 44 min ago By Parker Herren - ...

Marketing globalization is a synergistic term combining the promotion and selling of goods and services in an increasingly interdependent and integrated global economy. It makes companies stateless, ...

Def Jam Recordings' Senior Director of Marketing & Development, Rob Caiaffa, has just been promoted to Vice President of Marketing. Earlier today Chris Atlas, Def Jam's Executive Vice President of ...