Qualitative research methodologies provide an in‐depth exploration of human experiences, beliefs and social phenomena through non-numerical data. This approach emphasises the rigour of study design, ...

The Graduate Certificate in Qualitative Research prepares students with skills in qualitative inquiry design and analysis able to generate, collect, prepare, and analyze the expanding array of ...

This course introduces students to conceptualizing and applying qualitative research in the social sciences. The objective is to enable students to create and critique qualitative research designs ...

A behind-the-scenes blog about research methods at Pew Research Center. For our latest findings, visit pewresearch.org. (Related post: How focus groups informed our study about nationalism and ...

In accounting, assessing research primarily focuses on two main standards for evaluation: quality and validity. Additionally, accounting research also requires some type of qualitative standard to ...

This course is compulsory on the MPhil/PhD in Media and Communications. This course is not available as an outside option to students on other programmes. This course is available for those who are ...

Strategic Organization, Vol. 16, No. 4 (November 2018), pp. 482-495 (14 pages) Qualitative comparative analysis is increasingly applied in strategy and organization research. The main purpose of our ...

Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the ...

The Journal of Personal Selling and Sales Management, Vol. 31, No. 2 (Spring 2011), pp. 157-170 (14 pages) As the global marketplace continues to change owing to the proliferation of global brands, ...