Retailers may believe they’re already well on the path to customer-centricity, and that only a few tweaks — such as making shoppers’ online activity visible to in-store associates — are needed to seal ...

Los Angeles, California – October 17, 2025 – PRESSADVANTAGE – Rocket CRM has announced the deployment of a new automation ...

EngageLab, a global leader in omnichannel customer engagement, made a remarkable impact at E-Commerce Expo Asia 2025, ...

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your ...

The ability to fine-tune and personalize customer communications to meet both “need” and “want” states has been a key benefit ...

One task, many teams. A single customer journey often spans multiple departments, exposing weak links across channels. Friction by design. Some customer struggles are intentional and necessary, but ...

The digital customer journey starts from the moment they discover you and continues through to the final sale and follow-up messaging. The journey isn’t over once a prospect becomes a customer either; ...

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