When you let your customers and fans market your product for you, you're tapping into the power of crowdsourced advertising. Crowdsourcing is a smart advertising method for businesses of all sizes, ...

Crowdsourcing is the new black. Everyone’s doing it. Iceland is crowdsourcing its new constitution. Microsoft is crowdsourcing aspects of Windows 8. All this hype must mean it’s a new thing right?

Crowdsourcing, representing diverse internet users to achieve a defined objective, is a feature of the digital generation. Wikipedia currently hosts more than 48 million articles in 302 languages.

Randy Burge interviews Alpheus Bingham, co-founder of Innocentive via telephone May18th. Alpheus Bingham knew something big had to shift in the way invention and innovation happened at pharmaceutical ...

In the wake of Karen The Bus Monitor’s windfall, here’s a look at the Net niceness that balances out the lulz. In the wake of Karen The Bus Monitor’s windfall, here’s a look at the Net niceness that ...

Crowdsourcing is all about diversity. That’s the new message of Jeff Howe, contributing editor at Wired and an absolute hero for all the crowdsourcing experts. His upcoming book, “Crowdsourcing: Why ...

You’re a small, scrappy social change organization. You crowdsource. [Yeah, yeah, we know. It’s cheaper. Diversity solves problems faster. There is greater wisdom in numbers. Engagement builds ...

ONLY one reader's letter appeared in the first issue of The Economist in 1843. Even today, readers contribute no more than one, or sometimes two pages to the newspaper. But at Economist.com, through ...