Packaging is one of these things that people don’t really care too much about until it changes. Introduce a different font, a fresh colour, or a new shape, and suddenly customers who never gave the ...

Even the most iconic products sometimes need a refresh to stay relevant and eye-catching on store shelves. Redesigning packaging to give a well-established product a fresh face is no small feat—it ...

As Senior Creative Director of Packaging Design and Content Development at Microsoft, Marshall has spent decades shaping how ...

Packaging serves multiple functions – protecting and preserving products, differentiating and positioning brands and connecting with consumer values. But what are the new trends in packaging that will ...

Dezeen promotion: packaging for children's pens and a make-up set designed to look like an egg carton are among the winners in the Packaging Design category of the 2021 iF Design Award. The iF Design ...

The packaging and graphic media science department prepares students to excel in graphic media and communications, and to serve a broad range of industries in need of innovative thinkers and creative ...

Japan is famous for its time-saving innovations and offbeat products, but it’s not only what’s in the box that’s inventive. In Japan, the package can be as creative as its contents. Packaging here ...

In design jargon, “appetite appeal” describes the level of sensory stimulation that food packaging should have in order to attract consumers. A product covered with only type is by default less ...