Remote creative collaboration has become an increasingly common reality for many professionals, including those in the marketing and advertising industry. A recent report from Filestage, based on 366 ...
SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer, the global leader in marketing measurement, attribution, and data analytics, today launched Creative Optimization, its new product that provides marketers ...
Creativity and effective marketing do not always meet on the same page. While creative marketing might require some measure of unique vision and artistic talent, what’s the real substance behind it ...
Following successful rollouts in Taipei, Seoul, Tokyo, and Ho Chi Minh City, the Bangkok launch signals Thailand's growing role in the region's digital economy — and its rapid embrace of AI. A recent ...
He shattered the rules of 20th century advertising with campaigns that resemble multi-media hijinks, rather than commercials. Brands like Burger King, Old Navy, and Microsoft flock to his ...
When Ken Luce, founder of the Dallas-based marketing/consulting firm LDWW, and his five partners decided to open a creative marketing firm, they left big agencies with the notion there was a lack of ...
LOS ANGELES--(BUSINESS WIRE)--Ryan Reynolds has just announced the formation of a new nonprofit, The Creative Ladder, to help make creative careers more accessible to all – especially those from ...
Explore 16 innovative tactics that infuse creativity and efficiency into your daily routine. This video uncovers smart tips ...
EXCLUSIVE: Alex Kostich has been appointed to the role of Senior Vice President of Creative Marketing at Madison Wells, the independent production company founded by News & Documentary Emmy-winning ...
Content marketing works, but you have to work at it. Those who are creative, with both substance and presentation, will gain results worthy of the time and thought they invest in it. Two things that ...
Evaluating creative can be a challenge, particularly for those of us who don’t consider ourselves “creative” in the artistic sense. Like me, for instance. Our tendency can be to go right to the small ...
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