Mention branding and many non-marketers immediately think about the company’s logo—but branding extends further. Branding involves every interaction your customers have with your company. Your ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of leadership, culture & equity in business. Cracker Barrel decided to go back to its existing logo after ...

Cracker Barrel served up a redesign of its iconic folksy logo as something minimalist and modern, but many customers – and Wall Street traders, and President Donald Trump – sent it back to the kitchen ...