As part of its initiatives to launch in South Korea, Ritz Crackers' latest ad has employed binaural technology to play on the rustling of its packages, the crunching and chewing of its biscuits, and ...

FCB Seoul has created a new film for Mondelez / Dong Suh Foods Corp. utilising Autonomous Sensory Meridian Response (ASMR) sound design technic to launch Ritz Crackers in South Korea. ASMR refers to a ...