When the pandemic shut the world down, many assumed the changes to our lifestyles would be temporary. But according to ...

Understanding the impact of business to consumer behavior – as it relates to purchasing decisions and general influence – requires a deeper look into advertising, marketing and sales practices. The ...

Consumer behavior is commonly accepted to mean the decision-making processes that consumers employ when choosing, purchasing and using products and services. Target markets are specific market ...

Anyone immersed in the business world has a grasp on how dynamic the market's behavior is when it comes to consuming goods and services. Every year, business owners across the country are forced to ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

Countries throughout the world are struggling to cope with the COVID-19 outbreak and resulting socio-economic challenges. Although many places have been trying to re-open for business and lockdowns ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

Consumer behaviour towards search is changing. Facebook, Reddit, Twitter, Yelp and even YouTube and Xbox are now reservoirs of search but how is that impacting brands? The Drum spoke to three experts ...

Research from VoD market intelligence tool, ScreenThink from MTM, the strategy and insights company, reveals a significant shift in consumer behaviour, with 63 ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.