Understanding the impact of business to consumer behavior – as it relates to purchasing decisions and general influence – requires a deeper look into advertising, marketing and sales practices. The ...

To effectively sell a product or service, organizations have to know how consumers behave with regard to what they buy. The study of consumer behavior involves examining what products certain types of ...

Chief marketing officers in the U.S. report facing several challenges over the next six to 12 months, including determining what consumer behavior is temporary versus permanent (43%), declining ...

Opinions expressed by Entrepreneur contributors are their own. Consumer spending makes up more than two-thirds of the U.S. economy. With inflation and economic uncertainty, customer buying habits are ...

The retail landscape is in flux. What may have worked for retail marketers just a few years ago may no longer have the same impact today. Why? Buyer journeys are evolving, spending habits are shifting ...

Marketing is strategic communication between an organization and its customers. To market effectively, managers must come to know their audience through research ...

Health care consumers have been routinely sacrificing their health and longevity by delaying and avoiding care due to the escalating costs of high-deductible health plans (HDHPs). Miraculously, ...

Opinions expressed by Entrepreneur contributors are their own. As general manager of global research for Hitwise, an online market research firm, Bill Tancer monitors the daily online behavior of more ...

Sheryl Grey is a freelance writer who specializes in creating content related to education, aging and senior living, and real estate. She is also a copywriter who helps businesses grow through expert ...

For ethical personal care brand Pilgrim, its entire journey from day one has been primarily digital or MarTech inclined. In a conversation with Prasad Sangameshwaran of ET BrandEquity, the chief ...