An insight into the economic aspects of consumer behavior allows small businesses to leverage limited marketing resources by improving predictions of how consumers will react to marketing strategies.

Over recent years, consumer behavior has been an evolving journey; and there is yet another twist in the road, shaped by economic pressures and shifting priorities. Entering 2022, global conflict ...

A Canadian evolutionary economist and marketing professor is scheduled to give a free lecture on consumer behavior and evolution at the University of Alabama on Thursday. Gad Saad of Concordia ...

As the Trump administration’s tariff policies take shape in early 2025, an undercurrent of caution is flowing through American consumer behavior. Economic analysts are observing measurable shifts in ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Consumer behaviour refers to how individuals, groups, and organizations select, buy, consume, and dispose of products, services, time, and ideas, to satisfy their needs and desires. This behaviour is ...

Studies show that flexing one’s muscles may help fight off—or possibly cause—wasteful impulse purchases, and other weird money findings. Here’s a roundup of some recent quirky research findings: For a ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Forbes contributors publish independent expert analyses and insights. Kian Bakhtiari writes about Gen-Z marketing and social impact. Unlike past years, changes in human psyche, social behavior and ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.