This afternoon, PC Gamer held their now annual PC Gaming Show: Most Wanted livestream, yet another two and a half-hour commercial fest no one really asked for. The goal of the show was to tell you ...

Microsoft is planning to introduce advertisements into XBOX games on consoles and PC to monetize its gaming ecosystem and avoid further price increases. A recently registered patent outlines a system ...

Microsoft describes an advertising system in a new patent application that could deliberately interrupt games to display ads. PC, console, mobile and cloud gaming are among the potential platforms ...