Colors are widely used in communication within and among animal species. For example, peacocks proudly display their vibrant tails, adorned with iridescent eyespots, to attract peahens for courtship.

I was playing some Fallout 4 this week, and while I was passing by a farmstead, a settler said, "If you work, you eat. It's as simple as that." I hear you loud and clear, post-apocalyptic non-player ...

Bold hues of red, orange, yellow, blue and purple help plants and animals communicate with their own species and others in their efforts to survive. Vivid orange dart frogs warn predators of their ...

Not all animals perceive the world in color the way humans do. Evolution has equipped each species with unique visual abilities tailored to their needs, whether it’s spotting predators, hunting prey, ...

The novel tech should allow scientists and filmmakers to produce videos that accurately represent the colors seen by animals such as bees for the first time. Reading time 3 minutes Scientists say they ...

Scientists reconstructed 500 million years of evolutionary history to reveal which came first: colorful signals or the color vision needed to see them. The natural world is awash with color, and many ...

Summary: A groundbreaking study from the University of Arizona reveals that Earth experienced a dramatic explosion in animal color signals during the last 100 million years. The research maps out how ...

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The rainbow looks different to a human than it does to a honeybee or a zebra finch. That’s because these animals can see colors that we humans simply can’t. Now scientists have developed a new video ...

If you think about it, you can’t be sure that what you see for the color red, for example, is what anyone else in the world actually sees. All you can be sure of is that we’ve all been trained to ...

A male hummingbird simply pausing on a perch can mesmerize us with his colorful, iridescent plumage. But it turns out we humans are likely missing the full effect—because hummingbirds see colors that ...