The Print on MSN

Colgate’s new ad picks storytelling over science. It’s all about Smita Patil’s smile

Colgate’s 'The Boy Who Learnt to Smile' is steeped in both India’s collective nostalgia for Smita Patil and her son Prateik’s ...

Prateik Smita Patil’s tribute to his late mother leaves social media baffled: From ‘This is art’ to ‘in bad taste’

Prateik's Colgate ad, featuring a tribute to his late mother, has sparked mixed reactions online. While many found it moving ...