Specsavers has partnered with Cineworld Cinemas to bring its famous Should’ve humour to the big screen. In a first-of-its-kind collaboration, Specsavers becomes the first advertiser to take over ...

Digital Cinema Media (DCM) is teaming up with outdoor media provider Primesight to install 100 NFC-enabled advertising posters in Cineworld, Odeon and Vue cinemas across the UK. The six-sheet ...

Shares in Cineworld rise 3.4 percent after the cinema chain announces its joint venture screen advertising company, Digital Cinema Media Limited (DCM), has entered into a contract with Vue ...

We all know the feeling of rushing to the cinema for our ticket time to find only ourselves sweating through 20 minutes of adverts and trailers. Many of us enjoy the build-up - it's a chance to see ...

Entitled cinime, the app aims to create a new media experience that will enable brands to entertain and engage with people before and after films and will draw on DCM’s brand and content expertise and ...

Cineworld is renowned as a leading global Cinema group operating in 10 countries ; the UK, Ireland, Poland, the Czech Republic, Slovakia, Hungary, Bulgaria, Romania, Israel and the US. Article ...