Before developing a distribution channel strategy, it's important to revisit what a distribution channel actually is. Put simply, a distribution channel is the path that a product or service takes to ...

Amazon appears to be single-handedly taking over the retail world, but what’s less well known is that a good portion of the products displayed on Amazon’s endless pages are actually offered up by more ...

In the interconnected world of global commerce, a well-orchestrated distribution strategy is paramount for business success. The impact of this strategy reverberates across customer satisfaction, ...

Once you've determined the most effective distribution channels for selling your product or service, you must support these decisions with a variety of pricing, branding, advertising, promotional and ...

HubSpot reports that AI-driven search is altering content strategies; businesses must diversify across channels to engage modern consumers effectively.

Forbes contributors publish independent expert analyses and insights. I’m a professor sharing perspectives on commercial transformation. The current pandemic is taking a toll on the way many companies ...

In this role, Hayes will lead the development and execution of Kodiak’s channel strategy, shaping how the company partners ...

FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Odyssey Elixir, a leader in next generation functional mushroom energy drinks, announced today its launch into select GNC stores across the nation. The mushroom ...

The sports-first live TV streaming platform FuboTV has added more free ad-supported streaming TV (FAST) channels to its consumer offerings. The addition is part of a strategy to further grow its ...

Will Netflix be the next streaming giant to run FAST? There are good reasons why it should join Amazon and Google in embracing the ad-supported free streaming format. Thus, the real question is when ...