The business-to-business (B2B) buying journey is complex. Unlike consumer purchases that typically involve one buyer and one business, B2B selling often requires companies to connect with multiple ...

Managing B2B relationships is more complicated than B2C. Compared with B2C, B2B purchasing cycles take longer, and the business depends much on established contacts and serves a smaller audience. For ...

Email ranks as one of the leading tools now being utilized in B2B CRM systems, according to The 2024 State of CRM report, a new study by Sugar.com. Of the marketers polled, 46% have added email ...

The most important KPI for any marketer is how well they know the pulse of their customer. Understanding the psyche of the customer, knowing what they want and how they want it and packaging your ...

B2B leaders say their firms have increasingly been using customer relationship management (CRM) systems as centralized communications hubs for nurturing leads, according to recent research from ...

New York City, NY; June 10, 2025 - AI startup Dreamhub has launched the world’s first AI-native CRM for B2B SaaS, challenging the legacy technology limitations of leaders like Salesforce and Hubspot.

WESTPORT, Conn., Jan. 12, 2026 /PRNewswire/ -- Zaelab, a leading consultancy of business-to-business ("B2B") digital transformation, today announced executive appointments that strengthen the firm's ...

HUBS, has expanded its partnership with TikTok, bringing native TikTok integration into its Marketing Hub. The update allows HubSpot customers to manage TikTok paid and organic campaigns, build ...

HubSpot integrates TikTok for seamless ad and content tracking, enabling better targeting and campaign performance insights.

The Social CRM market will be worth $1bn by the end of 2012 according to research from Gartner. It’s projected worth for 2011 is $820m, up from approximately $625m in 2010. Spending on social CRM in ...