Beyblade is an iconic and popular franchise that kicked off in 1999 with a Japanese manga series and a toy line. The core of Beyblade revolves around customizable spinning tops that players can "Let ...

Hasbro has renewed its long-standing partnership with Takara Tomy, T-Licensing and ADK Emotions NY to launch Beyblade X, the next generation of Beyblade products. Following a July debut in Japan, ...

During Gen Con 2024, Hasbro unveiled a few new additions to the Beyblade line, as players will be getting new theme toppers from Star Wars and Marvel. The team showed off four new multipack sets, two ...

Available this autumn, Beyblade has collaborated with Star Wars and Marvel to release a new range of exclusive battle Tops. Hasbro ’s celebration of Beyblade’s 25th anniversary continues as it teams ...

Hasbro has announced that its all-new Beyblade X has been a huge hit this summer, trending on TikTok and landing in toy shops, as the new anime series airs on the BBC. The fourth iteration of the ...

Jerry Bruckheimer already holds the keys to Paramount’s Transformers franchise, but now he’s adding another Hasbro property to his lineup. Deadline is reporting that Bruckheimer is once again teaming ...