Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Ever wonder why some people seem to have a "gift" for working with customers and are the "go to" person in the organization whom everyone consults? It's simple: They have mastered the secrets to ...

Customer-centric service. Exceptional customer service puts the consumer first. Successful brands listen to their customers and deliver on their needs. The cost of poor support. A lack of care in ...

In Field of Dreams, the voice in the cornfield tells Ray Kinsella, "If you build it, they will come." That may work in the movies, but if you want customers to keep coming back, you need a product or ...