Data from WeArisma shows that beauty brands netted more earned media value on TikTok than Instagram for the first time last ...

Popular beauty influencer Liz Lin Ruoyu, who had boasted more than 144,000 Instagram followers, has died at age 36. The Taiwanese content creator’s death was announced Sunday by her husband, who ...

Beauty’s social media power is changing pace. Exclusive data from influencer marketing platform Lefty offers a snapshot of where the industry currently stands. Beauty’s earned media value (EMV) on ...

Niche beauty brands are on the up. Data from Launchmetrics shows that beauty’s fastest-growing brands by media impact value in 2023 were primarily niche brands, many of which target specific concerns, ...

YSL Beauty has announced it is set for a social media reset, following a five-day blackout on its Instagram account. The luxury beauty brand will be unveiling a new look with all-new content tomorrow ...

Big investment rounds, high valuations, and cheap customer acquisition is a thing of the past now that beauty’s boom years are over. But there are still ways to win.