When someone mentions Baton Rouge, it’s easy to picture LSU sports, state government, or businesses along the Mississippi River. Those are all vital parts of Louisiana’s capital city, but Baton Rouge ...

Thanks to ongoing partnerships with organizations across the area, Visit Baton Rouge is helping the city attract thousands each year as more people than ever visit the capital city for sporting events ...

BATON ROUGE, La. (Louisiana First) — Visit Baton Rouge has launched a new brand and advertising campaign to show off the city’s unique charm, rich culture, and warm hospitality. The new slogan, “Our ...

BATON ROUGE, La. (WAFB) - Restaurants and businesses are gearing up for what’s expected to be a big year for tourism here in the capitol city. And folks over at Visit Baton Rouge said, so far, tourism ...

BATON ROUGE, La. (WAFB) - City officials got together Tuesday to talk about a big way to bring money to Baton Rouge businesses. The first ever Travel & Tourism Forum, hosted by Visit Baton Rouge, took ...

The 2025 USBC Open Championships in Baton Rouge generated $150 million for the local economy, attracted over 58,000 bowlers, ...

The Topgolf location opening soon in Baton Rouge could be a regional draw on par with a Bass Pro or Cabela’s store that also adds to the city's list of entertainment attractions. “It’s more of a local ...

BATON ROUGE, La. (AP) — The vice president of Visit Baton Rouge says the city’s tourism is benefiting this year from local participation in a federal marketing ...

BATON ROUGE, La. (WAFB) – Baton Rouge will celebrate its bicentennial Tuesday. The city was incorporated 200 years ago and city tourism leaders hope this anniversary will anchor a big year for ...

Before Bayou Country Superfest came along in 2010, Memorial Day weekend was a sleepy time for the Baton Rouge tourism industry. The country music festival at Tiger Stadium changed that with its ...

BATON ROUGE, La. (AP) - The vice president of Visit Baton Rouge says the city’s tourism is benefiting this year from local participation in a federal marketing program known as Brand USA. The Advocate ...