When it comes to advertising, using another brand's logo is usually a complete no-go, but not for finance brand, TD Bank. Coming up with an ingenious solution to avoid copyright complications, the ...

A lot of advertising targeting small-to-medium-sized businesses blurs together—think twee shots of independent bakers or shopkeepers, with sentiments about supporting local and managing a trade. The ...

The metaverse has become such a hot topic in marketing, that you’d be forgiven for thinking some brands need to step away from the bandwagon. Recently, a bank in Thailand satirized marketers’ fixation ...

FIRST ON THE DAILY SIGNAL—As President Donald Trump pushes his affordability agenda, a conservative group launched an ad campaign encouraging him to block potential new banking fees and protect ...

U.S. Bank on Wednesday detailed its partnership with "Happy Gilmore 2," the sequel to Adam Sandler's 1996 hit comedy, per information shared with Marketing Dive. The bank will be integrated into the ...

Colorado’s FirstBank may be the only financial institution to ever receive a standing ovation at a major league baseball game. It happened at a Colorado Rockies home game during the financial crisis ...

Characters in Morgan Stanley's latest E-Trade commercial touting the firm's banking services watch as a man chases a monkey to retrieve his wife's wedding ring. Although Morgan Stanley has been in ...