Although this isn’t news to any golfer serious about getting the most from their game — getting fit matters. Whether it’s for a new driver, wedges, irons, or a golf ball, having the right tools will ...

Bridgestone believes ball fitting should be as ubiquitous as the phone in your pocket, and it believes its new BFIT app is the solution. Bridgestone's BFIT app allows your iPhone to be used as a ...

Ball fitting is tricky. Mostly because a golf ball has to serve so many different purposes whether it being smashed by a driver, finessed with an iron or spun by a wedge. It’s why web-based and other ...

Trying to improve your soccer skills, but finding the process difficult? A new smart soccer ball aims to help with that, integrating smart technology into a ball that, when used alongside a related ...

Caitlin Petrakovitz studies the Marvel Cinematic Universe like it's a course in school, with an emphasis on the Infinity Saga years. As an audience expert, she rarely writes but when she does it's ...