I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...

B2B is about building relationships and educating prospects; where B2C marketing uses enjoyable content and focuses on quick solutions to trigger an emotional response to a need, interest, or ...

For decades, business-to-business (B2B) and business-to-consumer (B2C) marketing strategies have largely been kept separate. However, with more access to detailed consumer data than ever before, and ...

While business-to-business and business-to-consumer Internet marketing strategies are two different animals, in that one model targets businesses and the other consumers, the benefits that B2B and B2C ...

Like President Obama’s handshake, lead generation comes in two flavors. One is business-to-business (B2B) and the other is business-to-consumer (B2C). Though some might contend that corporations are ...

For years, experts have urged B2B merchants to take inspiration from B2C digital commerce, emphasizing the importance of providing a seamless user experience. This is particularly crucial for catering ...

Top marketers from Amex GBT, Pearson and Kingsley Napley bust myths about B2B marketing. The quest among B2B brands to ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More During two years of lockdowns and home working, consumers flooded online ...