Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. Email marketing isn’t dead at all, but now more than ever, ...

Microsoft's new deliverability requirement will have an outsized effect on B2B marketers, with other additional recommendations also likely to impact them more than their B2C counterparts. Let's break ...

Many B2B emails I receive begin with "Dear Loren.” This beginning promises that the rest of the email will have content highly personalized to my company demographics (firmagraphics) and business ...

B2B marketers have tons of upside opportunities to improve their email marketing programs. That's the positive spin on one of the central findings of the inaugural State of Email Trends report from ...

B2B emails receive the top open rates along with the Government and restaurants according to permission based marketing company Sign-Up.to. The UK based marketing company has released the results of ...

B2B buyers prefer email as their method of contact — 73% do so, according to statistics provided by Sopro. And it works both ways — 75% of B2B businesses say they are getting good to excellent ROI ...

Done well, email marketing delivers three times the ROI of social. So, how do you switch your email campaigns up to this level of performance and ROI? So, how do you switch your email campaigns up to ...

Growing a business-to-business (B2B) email newsletter isn’t easy. For starters, B2B emails notoriously get less engagement. Their average open rate is 15.1 percent, compared to 19.7 percent for ...

Allegrow, an AI platform keeping B2B emails out of spam, raised $1M from Golden Section and angels including Harrison Rose (Sequoia scout). Funds will fuel product development and market growth as the ...

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