McKinsey’s B2B Pulse Survey introduced the “rule of thirds.” Roughly one-third of B2B buying happens through self-service, ...

The business-to-business (B2B) landscape is changing as it shifts away from the traditional offline territory towards a more online world. This shift has been quite rapid, as the B2B ecommerce volume ...

The inflection point e-commerce is going through today has many parallels to previous technology shifts that revolutionized web-based apps and services. Just as AltaVista, Netscape, Yahoo and others ...

The last few years have seen many consumer brands embracing AI to drive growth, using it to enhance customer experience and create more tailored platforms. While B2B sellers have also begun to ...

Agent-based systems are increasingly used to support business-to-business (B2B) electronic commerce and other Internet-based transactions. The design complexity resulting from the multiple ...

B2C and B2B are two forms of commercial transactions. B2C, which stands for business-to-consumer, is a process for selling products directly to consumers. B2B, which stands for business-to-business, ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on consumer-facing ecommerce sites, especially robust marketplaces like Amazon ...

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don't want to get drowned in the sea of numbers and graphs, you have to know where and what to look for.