Back in 2021, Deloitte announced that CX entered the B2B battlefield. Since then, hardly a single business has denied that customer experience is crucial to B2B digital commerce. Moreover, most of ...

SAUSALITO, Calif.--(BUSINESS WIRE)--B2B IQ unveiled its new company branding and website today. Officially merging Mach IQ under the B2B IQ brand, today's news reflects the rapid shift to a digital ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

Buyers—whether they’re singular humans or teams of decision makers—are still people. Nobody falls in love with a feature list ...

Web design used to be about looking sharp. Today, it's a strategic lever. In an AI-powered, user-experience-driven business world, UX now plays a direct role in how your brand is perceived, how leads ...

Yet most businesses continue to bolt AI onto processes designed for a different time, automating spam instead of rethinking ...

According to eMarketer, e-commerce is the fastest-growing channel for B2B product sales, and US B2B e-commerce sales will exceed $2 trillion by 2024. At the same time, eMarketer also states that, ...

Franchise Now announces the official launch of its newest service, the Franchise Growth Engine — a done-for-you, AI-powered ...

Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for ...