The auto insurance specialist category has been a fiercely competitive one over the last decade, with activity up and down for companies such as Allstate, GEICO, State Farm and Liberty Mutual ...
It’s been a while since Spot Cable has benefited from the spending and play count battle between auto insurance specialists, one of television’s strongest ad categories over the last 10 years. Last ...
Up until a few years ago, the auto insurance specialist category ruled Spot Television. Then, brand strategies changed. CMOs changed chairs. Liberty Mutual Insurance, nearly unheard of two decades ago ...
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