Learn how Choice Architecture in Marketing, Retail, and Consumer Contexts shapes consumer decisions through framing, defaults ...
Consider the last time you signed up for a web service. It might have been a site to buy products (e.g., Amazon), monitor and pay your credit card (e.g., Chase), read subscription content (e.g., The ...
“Salesperson” or “financial professional”? It’ a battle that’s been raging for significantly longer than my 35 years in the industry. And, there are plenty of advocates on both sides to keep the ...