Yesterday, Apple unveiled its first wearable: a small smartwatch with a 1.5-inch display that caught the eyes of font buffs because it has a new custom typeface. Forget the watch, that typeface might ...

Apple had three favorite typefaces: Myriad, Lucida Grande and Helvetica Neue. Now there’s a new favorite: Avenir. It has appeared simultaneously OS X Mountain Lion and iOS 6—which means you will see ...

Something I was watching closely as the Apple Watch was revealed today: Which typeface would grace this shiny, tiny new device? Well, it’s not Helvetica, the troublesome font that Apple recently ...

Apple seems to now feature the Avenir typeface in iOS 6. An interesting Reddit discussion popped up about the discovery of the font in both Maps and Siri, check it out: I’m a big fan of the new ...

Big tech companies create and use their own fonts to keep up with technology and to reflect their own brand identity. Credit: Getty Image After its famous 1984 Super Bowl commercial, Apple officially ...

News: the typeface used on the recently unveiled Apple Watch has been made available to download alongside a kit of tools for developers who are customising apps for the device. The sans-serif ...

As of today, Apple has started changing the typeface on its Apple.com website to San Francisco, the font it first debuted alongside the Apple Watch in 2015. On Apple's homepage and other web pages on ...

This is the second in a series of posts analyzing and celebrating typefaces. These posts were originally published by HiLobrow. It was square, squat, and inherently cute. It was friendly. It was easy ...