The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

Apple is planning a major retail refresh that brings back dedicated Genius Bars, reorganizes pickup and Today at Apple areas, and removes the giant video walls found in many stores.

Apple has begun quietly testing an AI-powered Virtual Shopping Assistant inside the Apple Store iOS app — and the privacy policy Apple published when it built the feature in reveals something most ...

The Apple (AAPL) Store app appears to be in the process of adding an artificial intelligence agent to help users with their shopping experience, according to a legal update posted on their website.

On Friday, September 18, Apple Store locations around the world introduced customers to the iPhone 18 Pro lineup, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5.

Shopping for a new iPhone or Mac will apparently soon come with built-in AI help. Apple is working on a new shopping assistant for the Apple Store app that will use artificial intelligence to answer ...

Apple’s annual Black Friday shopping event starts on November 29. The company bundles a gift card worth up to $200 with selected devices. The offer applies to purchases done through Apple’s retail or ...

Apple today updated the Apple Store app to introduce a more personalized For You experience, which offers up more relevant product and service suggestions along with more information on what you can ...

Apple just gave its Apple Store app a refresh, introducing a Go Further tab for a “fresh, more curated experience” on iPhones and iPads. It now provides recommendations for products and services that ...

Ron Johnson, Apple’s former senior vice president of retail operations, is out with a new book today called ‘Shop ...