The privacy policy for the Apple Store app suggests that a new feature called Virtual Shopping Assistant could be implemented soon. It may function similarly to the Apple Support Assistant. Apple has ...

Shopping for a new iPhone or Mac will apparently soon come with built-in AI help. Apple is working on a new shopping assistant for the Apple Store app that will use artificial intelligence to answer ...

Apple just gave its Apple Store app a refresh, introducing a Go Further tab for a “fresh, more curated experience” on iPhones and iPads. It now provides recommendations for products and services that ...

With the iPhone Duo launch fast approaching, Apple is now accepting submissions of iPhone Duo-optimized apps and games built ...

There’s a new update for the Apple Store app for iPhone and iPad that adds new features focused on lists and saved items. The update also makes it easier to find more details on Apple Store locations ...