Amazon's latest Prime Video update lets viewers shop character outfits via Lens technology, browse products through X-Ray, ...

Amazon is expanding shopping integrations across Prime Video, letting viewers discover products tied to thousands of shows, ...

Amazon is giving Prime Video a doomscroll button. The streaming app is adding a new feature called Clips, which is a vertical short-form video feed that lets users swipe through scenes from movies, ...

Amazon is bringing video games to Prime Video beginning Thursday with the launch of its cloud gaming service Luna within the app. Previously a standalone app from Amazon available to Prime members, ...

Vertical video is the hottest trend in streaming today, with the likes of Disney+ and Netflix jumping on board the bandwagon. Now another service has seen the potential in the TikTok style form factor ...

Amazon is integrating its cloud gaming platform, Luna, into Prime Video. Playing games comes at no additional cost for Prime members. Luna is available on Prime Video starting today for US and UK ...

Amazon Prime Video is testing an AI-focused overhaul, internally referred to as Lighthouse. The initiative entails AI-derived content recommendations and an app UI refresh. Jeff Bezos is reportedly ...

Amazon is getting its Luna game streaming service in front of more eyeballs by adding it to the Prime Video app. Starting today, Prime subscribers in the US and UK with a Fire TV will start seeing ...