At the end of 2025, BMW ALPINA was reorganized as a new independent brand under the BMW Group. Following the announcement of ...

The famous BMW tuner and builder turned in-house luxury sub-brand gets a cleaner face ...

BMW Alpina reveals a simplified blue-and-white logo as BMW’s Alpina trademark transfer takes effect in 2026. Early details point to BMW-based models tuned for premium ride comfort, richer materials, ...

Robert has been an auto enthusiast his entire life. He started working on cars at a young age, learning the basics from his father in the home garage on the weekends. Over the years, he learned as ...

Over three years after BMW first announced the Alpina acquisition, the transition is finally done. Starting in 2026, BMW Alpina will run as its own brand within the BMW Group, much like BMW M, but ...

It's taken nearly 60 years, but Alpina is finally going to be an official part of BMW. The brand started out in 1965 producing go-fast parts for BMWs and later tuning models, eventually becoming a ...

The new 2023 BMW Alpina XB7 is an example of Alpina doing what it does best—making bonkers-fast versions of BMW’s most luxurious vehicles. In this case, it’s a hot version of BMW’s latest X7 SUV, or ...

BMW's about to give its X7 a mid-cycle update for the 2023 model year, and by the time the refreshed SUV reaches showrooms later this year the folks at Alpina will have their own version ready. Alpina ...