FIA Formula E

Formula E joins Roblox: Feenix debuts 'Electric Lap'

Formula E and Feenix, a gaming and entertainment studio specialising in immersive Roblox experiences, today announce the ...

Roblox gets a jolt as Formula E unveils Electric Lap for Gen Z and Gen Alpha gamers

Formula E has partnered with gaming studio Feenix to launch 'Electric Lap' on Roblox to target younger fans of electric ...
AOL

Gen Alpha has surpassed $100 billion in spending power from side hustles and bankrolling parents—and Roblox and Nike are among the big winners

The youngest generation, born between 2010 and now, is now generating $100 billion in direct spending power annually, according to a new report. Gen Alpha, made up of digital natives, is spending ...
The New York Times

Generation Alpha’s FarmVille Is Growing Like Crazy in Roblox

On Saturday, more than 16 million people were planting seeds and collecting exotic pets within Grow a Garden at the same time. Many were not yet teenagers. By Kieran Press-Reynolds Anyone older than ...

Florida joins the growing list of U.S. states suing Roblox for lack of child safety

Florida Attorney General James Uthmeier has filed a lawsuit against Roblox (RBLX) to hold the company accountable for ...
Chief Marketer

Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers

Gen Alpha and Gen Z shoppers don’t want to be sold to, according to Tara Loftis, Global President, Dermatological Skincare at Galderma, owner of brands Differin and Cetaphil. So if this age group is a ...