Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

Thanks in part to its 2024 IPO, the social media platform Reddit is a hot topic in many circles, including marketing. That’s quite the accomplishment for a company that’s been around for 20 years, ...

There is a significant gap in enthusiasm between CMOs and entry-level marketers regarding AI adoption in marketing. While many executives feel confident in AI’s potential, lower-level employees often ...

The tobacco harm reduction (THR) movement is at a turning point. As the incoming administration prepares to make significant changes at the Department of Health and Human Services, the nicotine ...

There I was, many, many, many moons ago, struggling to make Facebook ads work. I would complain to anyone who would listen that I couldn't get these ads to work, and my customer acquisition cost was ...

Google Marketing Live 2025 was – no surprise – all about AI. Again. Google Marketing Live 2025 made one thing clear: AI isn’t just an assistant anymore. It’s becoming a co-strategist. This year’s ...

We’ve updated this guide with information on LinkedIn’s Company Intelligence API. Using LinkedIn personally is very different ...