I tried the 'pay-to-play' ad-buying strategy touted by top Amazon sellers. It's more complex than I imagined. Top Amazon ...

Attention is the cheapest currency in advertising. Novelty can provide millions of views, but attention without memory is ...

An increasingly digital ecosystem denies advertisers the ability to innovate. The whole idea of advertising—using pictures ...

NEW YORK—The advertising sales business of Charter Communications, Spectrum Reach, has announced the full-market rollout of its newest planning tool, Audience Reach Optimizer (ARO). The ARO ...

Expanding into global markets requires more than translation. Localization ensures content resonates with diverse cultures ...

You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...

DULUTH — Visit Duluth and Madden Media will encourage tourists to "talk Duluthy to me" in a new series of advertisements designed to stoke interest in the city's "x-factor." Sample ads shared in a ...

Blangiardi also expects significant numbers of University of Hawaiʻi Mānoa students traveling from West Oʻahu will use rail ...