The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Maria Alonso Advertising ...

Few purchase categories are as potentially thrilling as automotive. Fast cars, sleek designs, shiny façades, the freedom of the road – you can’t get more exciting than that. Conversely, few purchase ...

(By Rick Fink) I think I can speak for the entire U.S. population when I say, “Thank goodness it’s FINALLY over!” Even our Canadian friends, I’m sure, are tired of hearing all the negativity, ...

Fashion and advertising share DNA: they both shape culture, signal belonging, and seduce with ideas. But fashion has mastered reinvention and cultural relevance in ways advertising needs to learn from ...

While they may be effective in drawing in more customers, many ad campaigns come and go, doing just enough to catch the audience’s attention and increase brand awareness. However, there are other ...

The Winter Olympics start today and P&G has produced fabulous advertising that I just had to share with you. My daughter used to be a figure skater and my son played ice hockey, so I’ve spent more ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. How brands and sports play together was a focus at Advertising Week, which ...

Just how in the world will local online video advertising become a $1.5 billion industry (according to The Kelsey Group's US Local Video Forecast - 2007 - 2012 Report) in just a few years after only ...