Apple Ads has evolved beyond App Store search. Learn how to structure campaigns and scale efficiently across Apple’s growing ...

Local news platforms are increasingly focusing on innovative advertising technologies to boost their revenue streams. This guide explores how these platforms can effectively utilize advanced ad tools ...

TV advertising has done a 180 over the past few years, from age-and-gender-based targeting to advanced audience-based buying. Audience targeting is perhaps the most significant change in TV ad buying ...

NEW YORK—During its upfronts presentation, Warner Bros. Discovery announced a suite of new advanced ad products available on Max, that include shoppable ads, advanced contextual targeting and ...

A new “Advanced Plans” section within Google Ads’ Reach Planner tool was spotted by digital marketing expert Brent Neale. How it works. Advanced Plans suggests a mix of ad types based on advertisers’ ...

In its upfront ad presentation Wednesday, Warner Bros. Discovery announced a number of advanced advertising products for its streamer, Max. Chief U.S. advertising-sales officer Jon Steinlauf said ...

Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This ...

ITV is leveraging Magnite’s streamr.ai technology as the basis of its new ITV GenAI Ads Manager production service to make it ...

NEW YORK—A new survey of U.S. TV marketers finds that better measurement and data are among their top priorities when making advanced TV ad buys and looking for partners for their campaigns. For the ...

Titan OS, the Barcelona-based technology, entertainment and advertising company, has announced a partnership with Tubi, the ...