Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ads are the backbone of digital marketing for driving traffic to e-commerce sites. But ...

The big Google Ads reporting outage from the eve of August 1st was an intentional outage due to Google serving ads for products from other Google Merchant Center accounts. This was not just an ad ...

With full-screen ads on its smart displays, Alexa is becoming less like an assistant and more like a sales rep.

Google sees augmented reality (AR) as a new, potentially quite effective advertising medium. Today, the search giant announced the launch of AR Beauty ads, a new smartphone ad type that allows brands ...

Amazon Prime Video subscribers will see new types of advertisements this broadcast year. Amazon announced today that it's adding new ad formats to its video streaming service, hoping to encourage ...

Walmart Inc. sells billions of dollars’ worth of products in stores and online every quarter, and Thursday’s results showed no exception. But in the years ahead, the retailer is hoping to make a lot ...

Amazon advertising operates within its own closed ecosystem, making ad delivery very different from other platforms. If you come from a Google or Bing background, you may be surprised to learn why ...

Google has announced significant changes to its Search Ads publisher products, including AdSense for Search (AFS), AdSense for Shopping (AFSh), and Programmable Search Engine (ProSE). According to a ...

Ads on Android TV and Google TV have always been moderately tame compared to other smart TV platforms, as they exclusively showed advertisements for TV shows and movies. But slowly, Android TV and ...

Advertising on your TV has become something expected of virtually every platform, and it’s something that has hit Android TV OS over the past few years. Now, though, Google TV is taking things a step ...

As Disney launches the ad-supported tier of Disney+ Thursday, subscribers can expect to see 15-and 30-second commercials from marketers including Marriott, Chick-fil-A and Mercedes. The real bells and ...