Ads in AI Overviews are already performing at "about the same rate" as traditional search ads, according to Google's VP of ...

Apple today shared a new "Slide" ad that highlights the Ceramic Shield 2 cover glass on the iPhone 17, iPhone 17 Pro, and ...

AppLovin Corporation’s APP recent performance highlights one defining advantage: the scalability of its advertising ...

The ad market is like a hydra: Every time a head gets cut off, two grow back. Which is to say, for every channel that goes out of fashion – we’re looking at you, linear TV and physical newspapers – a ...

The magazine has alleged that Google has rigged the digital market through secret auction schemes, illegal tying and ...

Meta Platforms, Inc., is a Buy after a 20% pullback: accelerating ad revenue supports AI capex, with FCF upside as spending ...

Programmatic is now at the top of Spotify’s playlist. After six months of pilot testing with The Trade Desk, Spotify launched its ad exchange on Wednesday and added new supply and demand partners to ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

We all need to stop getting mad about the fact that our favorite streaming series are now full of ads and focus on how awful those ads are. Yes, it is infuriating that streaming platforms sold a ...

Ad impressions are counted each time your ad is shown on a search results page, social media feed, or elsewhere online. This metric doesn’t measure engagement or clicks. It measures the potential for ...